Privacy Policy
Last updated: 1 October 2026
This Privacy Policy explains how Automation Coach (“we”, “us”, “our”) collects, uses, stores and shares personal data when you visit getautomationcoach.com, use our services, or interact with our advertising. We process personal data in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and (where relevant) the Privacy and Electronic Communications Regulations 2003 (PECR).
1. Who we are (data controller)
The data controller responsible for your personal data is:
- Trading name: Automation Coach
- Legal entity: Chiswick Mansions Limited
- Registered office: 124 City Road, London, EC1V 2NX, United Kingdom
If you have questions about this policy or wish to exercise your data protection rights, please write to us at the registered office address above, marked for the attention of “Privacy — Automation Coach”. Account holders may also raise privacy requests through their account or support channels on our website.
2. Personal data we collect
Depending on how you interact with us, we may collect:
2.1 Information you provide directly
- Name and contact details (email address, telephone number, social media handles)
- Account information (e.g. Google account identifiers used to sign in)
- Billing-related details processed via our payment provider (see below)
- Messages, support requests, or other content you send to us
2.2 Information from advertisements and lead generation
When you respond to our advertisements (for example on Meta platforms such as Facebook or Instagram, or other advertising channels), we may receive personal data that you submit through lead forms, landing pages, or similar tools. This may include your email address and/or telephone number, and any other fields you choose to provide (such as your name, business name, or social profile information).
We use this information to contact you about Automation Coach’s products and services — for example to follow up on an enquiry, explain our offering, arrange a call, or send relevant information about how we can help with Meta Ads and related coaching tools.
2.3 Information collected automatically
- Technical data such as IP address, browser type, device information, and approximate location derived from IP
- Usage data about how you navigate and use our website and product
- Cookie and similar technology data, including analytics (see section 9)
2.4 Information from service providers
We may receive limited personal data from providers who help us operate the service (for example authentication, payments, hosting, analytics, advertising, CRM, or automation platforms), solely as needed to provide and improve our services.
3. Purposes and lawful bases
Under UK GDPR we must have a lawful basis for each processing purpose. We rely on the following (as applicable):
| Purpose | Examples of data | Lawful basis |
|---|---|---|
| Following up advertising enquiries and contacting you about our services | Name, email, phone number, social identifiers from ads / lead forms | Legitimate interests (to respond to enquiries and grow our business) |
| Creating and managing your account; providing the SaaS product | Account identifiers, email, usage data | Contract (performance of our agreement with you) |
| Processing payments, trials, invoices and subscriptions | Billing contact details, payment status (card data handled by Stripe) | Contract; Legal obligation (tax / accounting where applicable) |
| Customer support and service communications | Contact details, message content | Contract; Legitimate interests |
| Marketing and promotional contact about our services | Email, phone, SMS, WhatsApp, social media | Legitimate interests, and where PECR requires it, consent or another PECR-compliant ground |
| Analytics, security, fraud prevention, and service improvement | Technical and usage data | Legitimate interests |
| Complying with law and defending legal claims | Relevant records as required | Legal obligation; Legitimate interests |
Where we rely on legitimate interests, we consider and balance any potential impact on you and your rights. You may object to processing based on legitimate interests (see section 8), including an absolute right to object to processing for direct marketing.
Where we rely on consent (including where PECR requires consent for certain electronic marketing), you may withdraw it at any time. Withdrawal does not affect the lawfulness of processing before withdrawal.
4. Contacting you about our services
If you provide contact details via an advertisement, lead form, landing page, or other enquiry, we may use those details to contact you in connection with Automation Coach’s services. Depending on the details you provide, this may include contact by email, telephone, SMS, WhatsApp, or social media messaging, where permitted by law.
Our lawful basis under UK GDPR for this follow-up is generally our legitimate interests in responding to enquiries and promoting our services to people who have shown interest. Separate rules under PECR may also apply to certain electronic marketing (for example some email, SMS, or automated messages). Where PECR requires consent, we will obtain it before sending those communications.
You can opt out of marketing communications at any time by using unsubscribe links (where provided), by telling us during a call or message, or by writing to us at the address in section 1. Service-related messages about an existing account or transaction may still be sent where necessary.
5. Who we share data with
We do not sell your personal data. We share it with trusted service providers and partners who assist us in operating the business, only as needed for the purposes in this policy. Categories of recipient include:
- Hosting & infrastructure: Google Firebase / Google Cloud
- Authentication: Google (Firebase Authentication)
- Payments: Stripe
- Advertising & lead capture: Meta Platforms and other advertising networks we use from time to time
- Analytics: Google Analytics and similar measurement tools
- CRM & sales tools: customer relationship management systems we use to manage leads and customers
- Automation & integrations: Make.com and comparable workflow / integration platforms
- Other third-party tools: additional processors we engage to help operate, secure, communicate, or improve our services (for example email delivery, messaging, support, or analytics providers)
- Professional advisers: lawyers, accountants, insurers (where needed)
- Authorities: where required by law or to protect our legal rights
Processors act only on our instructions and are required to implement appropriate security measures. Where a third party acts as an independent controller (for example an advertising platform collecting data under its own terms), their privacy notice also applies.
6. International transfers
Some of our providers are based outside the United Kingdom. Where personal data is transferred internationally, we ensure appropriate safeguards are in place as required by UK GDPR — for example the UK International Data Transfer Agreement / Addendum, adequacy regulations, or other lawful transfer mechanisms.
7. How long we keep personal data
We retain personal data only for as long as necessary for the purposes set out in this policy, including to meet legal, accounting, or reporting requirements. Unless a longer period is required by law, our usual retention periods are:
- Advertising / enquiry leads: up to 24 months from your last meaningful interaction with us (or sooner if you successfully object to further contact or ask us to erase the data where we are obliged to do so)
- Customer account data: for the life of the account, then typically up to 12 months after closure for operational wind-down, except billing and tax records which we generally keep for up to 6 years from the end of the relevant accounting period
- Support and correspondence: up to 24 months from the last message in the thread, unless needed longer for an ongoing dispute or legal claim
- Analytics / technical logs: typically up to 26 months, or shorter where the tool’s default settings provide a shorter period
When retention periods expire, we delete or anonymise personal data where practicable.
8. Your rights
Under UK GDPR you have the right, in certain circumstances, to:
- Access your personal data
- Rectify inaccurate or incomplete data
- Erase your data (“right to be forgotten”)
- Restrict processing
- Data portability
- Object to processing based on legitimate interests, and to direct marketing
- Withdraw consent where processing is consent-based
- Not be subject to solely automated decisions producing legal or similarly significant effects (we do not currently make such decisions about you)
To exercise these rights, write to us at the registered office address in section 1 (marked “Privacy — Automation Coach”), or use any in-product support channel available to account holders. We may need to verify your identity before responding. We aim to respond within one month.
You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection. We would appreciate the chance to address your concerns first.
9. Cookies and similar technologies
Our website uses cookies and similar technologies that are strictly necessary for the site to function (for example authentication and security). We may also use analytics technologies such as Google Analytics, and advertising-related technologies, to understand how the site is used and to measure or improve our campaigns.
Where required by law, we will seek your consent before placing non-essential cookies. You can also control cookies through your browser settings. Blocking some cookies may affect how the site works.
10. Children’s data
Our services are directed at businesses and adults. We do not knowingly collect personal data from children under 18. If you believe we have done so, please contact us and we will take appropriate steps to delete it.
11. Security
We implement appropriate technical and organisational measures to protect personal data against unauthorised access, loss, or alteration. No method of transmission or storage is completely secure; we encourage you to use strong account credentials and keep them confidential.
12. Changes to this policy
We may update this Privacy Policy from time to time. The “Last updated” date at the top will change when we do. Material changes may be notified via the website or other appropriate means. Where consent is legally required for a change, we will seek it.
13. Contact
For privacy requests or questions, please write to:
Chiswick Mansions Limited (trading as Automation Coach)
124 City Road
London
EC1V 2NX
United Kingdom
Please mark correspondence “Privacy — Automation Coach”.